Nanluoguxiang east of Beijing with its unique style of retro fashion, fashion pioneer international standards, the U.S. "Time" magazine named Asia 25 will go to the land.Ancient courtyard and enjoy the colorful personality sway shops, attracting foreign tourists to this petty wander.
A recent statistics show that last year Nanluoguxiang of traffic totaled 1.6 million, an annual sales income 110 million yuan.
Nanluoguxiang has been 740 years of history, it is China's only preserved the Yuan Dynasty "in the Square" system courtyard texture, the largest and highest grade checkerboard traditional residential area. Now form the most unique ancient and modern culture capital distribution center.
In the 800-meter-long main street on both sides, gathered more than 130 distinctive shops, coffee house, creative shops, pubs, folk crafts shops, the 1920s style of dress, the collection of the 1930s photo, 60 years of red sayings and witty language of the Internet age ... These beautiful new shop, not only the continuation of the old Beijing style marketplace, and dotted with fashion elements.
"Match Quotations" is the first franchise in Nanluoguxiang matchbox shop. Owner Peng Huang told reporters that three years ago, he sprouted the idea to open a store matches, innovative design allows matches is no longer common, sales have been good.
Nanluoguxiang's name reveals a personality and style: grid commune, local awareness, blue and white memory, 16 mm, silent, out the window ... the most attractive is the trendy thing, a pottery boutiques to traditional blue and white porcelainremodeling, improvement, and more from famous porcelain works hand. Reporters noted that the town shop is a treasure house of the butterflies by the several thousand hand-made clothes, blue and white porcelain shape of provisions, the appearance looks very beautiful, priced up to 5 million yuan.
Ancient and modern shuttle Nanluoguxiang, fashionistas everywhere. Bright dress like Miss Bai Lingpan to this sit-in. She said: "Compared to the sea after the excitement, here to clean many, there is no noisy dance shows, it is suitable for a few friends to chat, or a quiet coffee shop reading, thinking, great ambience."
Miss Chang has always been respected folk-style hang around here a few days every month, she said: "Before we are all looking out, to make their life more Western, more stylish, and now it is inward-looking, how to make their own life more local, more calm. "Foreigners prefer in this shop, so that the culture here, gathering momentum with foreign flavor. Currently, Denmark, Britain, France, the United States, South Korea, Australia and more than 10 countries have set up shop with the Chinese side. The most successful is a company called "band-aid" T-shirt shop, the owner is a Chinese name is Jiang Sennheiser British, five years ago and his family moved to Nanluoguxiang a hodgepodge.
In order to maintain the original appearance here of the old courtyard, so that the residents of a better life here, crossing the street, Dongcheng District, said the Office of Deputy Director Yu Yongjun, old houses going "microcirculation" progressive transformation. Nanluoguxiang regions involved in 16 alleys in the old courtyard transformed in accordance with the "repair, evacuation, improve" principle to protect the courtyard of the original style, to improve the lives of indigenous people standards, moderately suitable for the development industry.
On the future plans, Yu Yongjun said that this year plans to invest 200 million yuan, the landscape of neighborhoods Nanluoguxiang re-sort, re-designed to highlight the style of landscape quality and alley culture and customs, and introduced to the alley courtyard, Celebrities and creative businesses for the content of tourism routes and tourism souvenirs, to create the most attractive international tourist visits to.
He also disclosed that this year in the west side of South Lane drums, and connected Yuhe Shichahai will transform the area, building Yuhe International corporate headquarters base, attract more international scale, influential companies settled. By then, Nanluoguxiang fashion as a new landmark in Beijing will be more perfect, more avant-garde.